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November
11

Coldwell Banker American Homes
FOR IMMEDIATE RELEASE

In recognition of Veterans Day, Coldwell Banker American Homes proudly announces the official launch of the Homefront Heroes Real Estate Committee—a first-of-its-kind initiative dedicated to empowering real estate professionals to serve the heroes who serve our communities: veterans, active-duty military, police officers, firefighters, correctional officers, and first responders.

Founded by Michael Aharoni and Randy Katakofsky, the Homefront Heroes Real Estate Committee is a movement built on five core values — Service, Integrity, Community, Excellence, and Mentorship — and designed to bridge the gap between the real estate industry and those who dedicate their lives to protecting others.

Programs and Benefits

Members of the committee enjoy a suite of educational and community-building opportunities designed to elevate both professional success and community impact:

  • Professional Development: Workshops focused on negotiation, marketing, and leadership.
  • Mentorship Circles: Pairing new agents with top-producing mentors.
  • Networking and Recognition: Exclusive events with community leaders and an annual awards gala.
  • Advocacy and Service: Volunteer days and partnerships with veteran and first responder nonprofits.
  • Exclusive Resources: Market data, scripts, and tools tailored for serving military and first responder clients.

Mission and Purpose

The mission of the Homefront Heroes Real Estate Committee is to provide unwavering support, professional development, and a collaborative network for military, veteran, and first responder real estate professionals. The committee empowers agents to better assist these communities in achieving homeownership while fostering leadership, mentorship, and advocacy within the industry.

"Homeownership is part of the American dream that our heroes risk their lives to protect," said Michael Aharoni, co-founder of the committee. "We're here to make sure they're supported every step of the way—with trusted professionals who understand their unique challenges and share their commitment to service."

Community Impact

Through quarterly workshops, Hero Spotlights, and Community Service Days, Homefront Heroes fosters unity and tangible impact within and beyond the real estate profession. Each event provides opportunities to give back, raise awareness, and celebrate those who have sacrificed for the greater good.

Join the Movement

The Homefront Heroes Real Estate Committee invites all Realtors—especially those with military or first responder backgrounds—to join this mission-driven community. Together, they aim to transform service into success and gratitude into action.

Military & First Responder Real Estate Specialist (MFRS) Designation

The committee proudly introduces the Military & First Responder Real Estate Specialist (MFRS) certification—a specialized program that equips Realtors with the expertise and sensitivity to serve these niche markets effectively. The designation helps agents "Serve Those Who Serve" by mastering the VA loan process, relocation logistics, and the emotional nuances involved in helping heroes find home.

"This committee is about more than real estate—it's about unity, purpose, and gratitude," said Randy Katakofsky, co-founder. "When we empower agents to better serve our heroes, we strengthen our communities as a whole."

Press Contact

Homefront Heroes Real Estate Committee
c/o Coldwell Banker American Homes
392 Conklin Street, Farmingdale, NY 11735
(516) 426-1184 | (516) 761-2058
maharoni@cbamhomes.com | rkatakofsky@cbamhomes.com
cbamhomes.com/homefront-heroes/

Join the Homefront Heroes Movement

Discover how you can serve those who serve. Learn more about our mission, certification programs, and upcoming events that empower real estate professionals to make a difference.

Visit cbamhomes.com/homefront-heroes
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