Posts from March 2026
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Join the 7th Annual East Meadow Easter Egg Hunt
Local Community Spring Traditions
Spring brings fresh starts to our vibrant neighborhood. We value our deep local roots here. Our team supports local growth and joy. We invite you to a special day. The East Meadow Chamber of Commerce hosts this event. It is the 7th Annual Egg Hunt. This gathering unites our wonderful community. Families find many ways to connect here. We love seeing neighbors meet and smile.
Event Details and Location
Mark your calendars for April 4, 2026. The fun starts at 10:00 AM sharp. We will meet at Veterans Memorial Park. The address is 1700 Prospect Ave. This park is a local treasure. East Meadow offers beautiful spaces for families. We appreciate the beauty of our area. Our office proudly serves this local region. We know the value of this community. You will find us near the action.
Fun for Every Child
4
Taking Your Unfair Share: Growth Strategies for the Modern Real Estate Market
Success in real estate is rarely an accident. It is the result of intentional planning, consistent execution, and the ability to find opportunities where others see obstacles. In a shifting market, the difference between those who struggle and those who thrive often comes down to a specific set of fundamentals and a refined mindset.
In this episode of the Work Hard, Play Hard, Give Back podcast, Mike Litner sits down with Jason Waugh, CEO of Coldwell Banker Affiliates Worldwide. With over 33 years in the industry, Jason shares his perspective on managing a global network of over 100,000 agents and how individual agents can position themselves to take their "unfair share" of the market in any cycle.
Resources
- Brand Standards: Access the Coldwell Banker Identity Standards for logo and typography guidelines.
- Marketing Automation: Leverage Listing Concierge for turnkey property marketing.
- Business Planning: Use the 2026 Agent Marketing Playbook to map your quarterly goals.
- Professional Development: Visit CBU.com for AMP! courses and lead generation scripts.
Level 1: The Three Non-Negotiables of Growth
Jason identifies three core best practices that remain consistent regardless of market conditions. These aren't "basics"—they are the essential pillars of a sustainable business.
- List to Last: You must become comfortable interviewing for the job of marketing and selling property. Focus on the listing side to better manage your time and scale your transaction volume [00:11:42].
- Contacts Cause Contracts: Real estate remains a relationship business. Those who talk to more people consistently tend to do more business [00:12:14].
- Fortune is in the Follow-Up: In an era of digital disruptors, personal follow-up is your greatest competitive edge [00:13:46].
Control your "Internal MAP"—Mindset, Attitude, and Perspective. If you cannot impact or influence an outcome, do not give it your time or attention. Focus exclusively on the activities that drive results [00:17:20].
Moment of Impact: The "Unfair Share" Opportunity
In this highlight, Jason explains why a flat market is actually a gift for growth-minded agents.
Jason Waugh: "The best time to take your unfair share is in a contracting or flat market. Why? Because when the tide rises, it lifts all boats—it levels the playing field. But when things are tough, consumers look for experience. They look for strength. Now is the time to lay the groundwork, so when the market pivots, you don't just grow—you ricochet."
Level 2: Taking Your Unfair Share in a Flat Market
Many agents fear a contracting or flat market, but Jason views these cycles as the prime opportunity to grow market share. When the market is "high-flying," the playing field is leveled, and consumers may not see the true value of a professional broker. However, in a difficult market, consumers and agents alike gravitate toward brands with proven tools, systems, and support [00:16:49].
Laying the groundwork during a downturn allows you to "ricochet" out of the low market and capture significant share when the upswing begins [00:15:32]. This requires a transition from being "fickle" about new trends to being disciplined about the fundamentals.
Moment of Impact: The Truth About Follow-Up
A cautionary tale on why personal connection beats automated systems every time.
Jason Waugh: "I'll never forget this broker. He asked a homeowner, 'Why aren't you working with that local agent? You seemed impressed with her.' And they told him: 'Well, we do like her, but we're not sure she likes *us*. We never heard from her again.' Fortune is in the follow-up. If you aren't feeding those relationships, someone else will."
Level 3: Leveraging AI for Human Connection
The "optional growth" in the current era lies in how agents leverage technology like AI. Jason suggests that the most effective use of AI is not replacing the agent, but creating backend efficiencies [00:21:02].
By using AI to handle administrative tasks and mechanics, agents can repurpose their time back into building relationships. "Agents are only in position to make money when they are face-to-face with a buyer or seller," Mike notes. AI should be the engine that gets you to those meetings faster [00:21:54].
Moment of Impact: The "Nonsense" Filter
Mike and Jason discuss the true role of tech in a modern real estate business.
Mike Litner: "Agents only make money when they're face-to-face with a buyer or seller. Everything else is nonsense."
Jason Waugh: "Exactly. AI isn't about replacing you; it's about creating efficiency in the background so you can repurpose your time back into relevance and relationships. Jump into the deep end—embrace it to get back to the people."
When asked what the "best" CRM is, Jason's answer is simple: "The one you'll use" [00:29:39]. Don't get distracted by over-complicated tech; choose the tools that fit your routine.
Closing Thoughts: Give Back to Move Forward
A common denominator among the top 1% of earners is an "attitude of gratitude" and a commitment to community involvement [00:18:20]. Real estate is a service business at its heart. Being a "tastemaker" in your community builds the compassion and empathy necessary for long-term success [00:41:49].
If you enjoyed this episode, please subscribe to the podcast and join our community of real estate professionals committed to excellence. For more insights on building your personal brand, explore our Design Concierge services.