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"Come hell or high water" there will be a 2020 fall selling season, and once again, real estate professionals will wear many hats as negotiators, marketers, sales experts, counselors, mentors and community leaders. Thank goodness, however, they will not have to "hang their hats" as interpreters for news media, doctors, scientists, law enforcement officials, lawmakers or politicians.

As the saying goes, "We are all in the same storm. But we are not all in the same boat."
Rest assured, we cannot control the path of this once-in-a-lifetime worldwide pandemic, but this fall, it is critical for real estate professionals to lead their customers through the "infodemic" fog that prevails 24...
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