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"American Homes is dedicated to providing the highest-quality service to our clients," said Principal Broker Mike Litzner. "There's a tremendous opportunity in residential real estate for our agents to make value visible in listing and marketing homes that have energy efficient features. Pearl Certification gives our agents the training and tools needed to showcase their full value. Pearl Certification will help our agents sell homes for more and faster."
Long Island, New York-based Century 21 American Homes has over 700 agents and 14 offices. Century 21 American Homes helped over 2,500 customers buy and sell homes in 2017 and finished ranked as #13 in the entire US for producing Century 21 firms.
"Only a small number of elite brokers with an exceptional level of professionalism and dedication to high quality customer service are accepted into our Broker Advantage program," said Pearl CEO Cynthia Adams. "American Homes is a perfect fit, and we're delighted to work with them as we launch in the New York market."
As a Broker Advantage Program member, Century 21 American Homes' agents receive training on identifying and marketing high-performing, energy efficient features and renewables. As Pearl Partners, American Homes' agents can also offer a discounted certification to sellers.
Pearl's certification includes a detailed report of the home's high-performing features, an Appraisal Addendum, and a full-color print and online marketing package. When marketed properly, Pearl's third-party certification has been shown to add 5% or more in value to a home, according to an independent study authored by appraisers.
"Buyers want energy efficient, healthy homes, and survey after survey shows they'll pay more for them - but only if they have reliable, investment-grade information about the home's features," said Pearl President and COO Robin LeBaron. "Pearl's partnerships with select brokerages ensures that qualified agents have the training and tools to showcase these homes."
Pearl has launched Broker Advantage programs in Virginia and NY, and is currently expanding to Pennsylvania, New Jersey, Maryland, and California. The Vienna, Virginia-based firm, is a 2017 member of the prestigious National Association of Realtors REach Accelerator program.
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