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Sharing their location with retailers in order to receive discounts may be worth the privacy risk for the majority of mobile consumers. Sixty-seven percent somewhat/strongly agree that location-based coupons are very convenient and useful according to a recent mobile survey among smartphone and tablet users conducted by Prosper Mobile Insights™. Respondents answered questions directly on their mobile devices. Further, one in four (25.6%) mobile users say they would prefer to receive coupons on a smartphone or tablet automatically when they are near a store. However, double that number (51.1%) would prefer to receive coupons on their device via email. Manually searching for coupons, scanning QR codes and receiving promotional texts/IMs also rank higher than automatic location-based coupons. Receiving discounts on the spot, though, appears more popular than "checking in" through social media (only 10.3% would prefer this method): Coupon Preferences on Smartphones/Tablets Receive via...
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