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What should technology actually do for a real estate agent? For Coldwell Banker American Homes Chief Technology Officer Chris Manteria, the answer is simple: make the agent's job easier so they can focus on client relationships and selling homes. In a recent interview with Franklin Stoehr of Delta Media Group, Chris shared how technology, open APIs, structured coaching, and a family-first culture have powered the brokerage's growth into New York State's #1 Coldwell Banker franchise supporting over 1,000 agents.

From Video Production to Chief Technology Officer

Chris Manteria's path to becoming CTO was far from conventional. Coming from a background in video post-production, computer hardware/software sales, and running an ISP in the early days of the web, Chris brought a deep technical foundation when he earned his real estate license during an economic downturn in the early 2000s.

After working as a full-time agent and managing a branch office, Chris transitioned into the CTO role five years ago during a landmark acquisition that expanded the brokerage overnight from 600 to nearly 1,200 agents. That blend of hands-on sales experience and technical expertise shaped his approach to software: technology must serve the agent, not complicate their day.

"The best technology is the one that works without you knowing why it works or how it works. You just know it works. It almost looks like it isn't even there." — Chris Manteria

Building a Stable Base for Brokerage Growth

When Chris joined the leadership team, the company was running basic in-office servers—a common bottleneck for growing brokerages. Recognizing that long-term expansion required stability, leadership moved operations to Google Cloud, AccountTech (Darwin), and DeltaNET, creating an ecosystem connected by open APIs.

This open architecture allowed Coldwell Banker American Homes to automate backend operations and seamlessly onboard both individual recruits and entire office acquisitions, such as the recent addition of Vesian & Walsh in Long Beach. Today, when a new agent joins, data entered once automatically sets up their email, creates their DeltaNET dashboard, configures SkySlope transaction management, and triggers automated onboarding sequences.

To support this growth, owners Tom Gallagher and Mike Litzner built a comprehensive corporate infrastructure so managers and agents aren't left handling administrative burdens alone:

• Executive Leadership: Dedicated CFO, CEO/COO, and Regional VPs focused on operational scale and recruiting.
• In-House Marketing Team: Led by Marketing Director Joey Djemal and our Social Media Director to handle branding and digital collateral.
• Full-Time Coaching Director: Industry veteran Deborah Asher leads structured training 2–3 times a week.

One Central Hub: The JET Platform

A central pillar of the brokerage's technology strategy is JET . Built on DeltaNET, JET serves as a single-sign-on intranet where agents access their CRM, client contacts, marketing resources, education, and transaction tools in one place.

Rather than overwhelming agents with dozens of competing software options, the company curates best-in-class platforms for every category.

"I want my agents thinking about selling houses... Our agents are supposed to be out there making money for themselves and the company. It's a partnership. We provide the support; they go out and sell." — Chris Manteria

Practical AI & The "Human in the Middle"

Artificial intelligence is front and center on the JET platform. Coldwell Banker American Homes introduces agents to AI through practical, pre-configured Google Gemini "Gems" designed for daily workflow improvements:

• Virtual Staging Guardrails: Pre-built prompts that ensure proper compliance disclosures on enhanced property imagery.
• Listing Copywriters: Tools to help agents draft compelling property descriptions faster.
• Internal NotebookLM FAQ Gem: An on-demand assistant trained on company procedures to answer late-night agent questions.

However, Chris stresses that AI is an assistant, not a replacement for professional real estate advisors. Because New York features strict Fair Housing regulations, local municipal overlays (such as specific occupancy laws in Long Beach), and nuanced market valuations, human review is mandatory.

"The agents who learn to use AI are going to be the ones with longevity," Chris noted. "But clients remember personal attention, local expertise, and empathy—things AI will never replicate."

Organized Around "The Core 4"

Technology is only one part of the support system at Coldwell Banker American Homes. The company's agent development model is structured around four core pillars:

Giving Back to New York Communities

A key aspect of the brokerage's culture is its non-profit organization, Heart of American Homes. Rather than sending charitable funds to national corporate accounts, the foundation keeps 100% of donations local—distributing nearly $150,000 annually to community members and causes suggested directly by agents.

Agents can contribute a portion of their commission checks directly from closing payouts, and Coldwell Banker American Homes matches those contributions up to a designated amount.

What Should Agents Look for in a Brokerage?

When asked how he talks to agents considering other brokerages, Chris explained that conversations start by looking past shiny promotional offers or short-term split promises.

Instead, the discussion begins with a straightforward question: "What do you believe you're going to get somewhere else that you're missing today?"

Sustainable career growth comes down to whether a brokerage offers the coaching, infrastructure, and tools to help an agent increase overall production. When production increases, higher income and split tiers naturally follow.

Final Advice: "Keep Learning"

To wrap up the 45-minute discussion, Chris left viewers with a final thought on navigating real estate industry shifts, market changes, and evolving technology:

"Keep learning... Get out of your head that you're not technical. Stop telling yourself what you aren't. Ask yourself, 'What if I learned just a little bit today?' Learning prompt engineering and how to communicate effectively with tools will be key." — Chris Manteria

Building a successful real estate career across nearly four decades on Long Island requires absolute accessibility, direct hands-on representation, and deep integration into the local community. In Season 4 of the Work Hard, Play Hard & Give Back podcast, host Mike Litzner interviews Gold Coast luxury specialist Adele Kuczmarski to break down high-stakes negotiation, client privacy, and market dynamics in Manhasset.

Serving the Gold Coast Luxury Market

Representing high-net-worth buyers and sellers along Long Island's North Shore demands discretion and specialized transactional oversight. Adele Kuczmarski explains that high-profile property sales, including celebrity estates in Manhasset, require careful balance between obtaining maximum market exposure and preserving client privacy.

Rather than operating through a large corporate team structure, Kuczmarski provides direct personal access to every client. This hands-on management guarantees that property owners receive experienced guidance at every stage of the sale.

"If I'm listing a multi-million dollar house, they want to speak with me. You have to be available and treat every deal as if you were buying or selling it for your own family." — Adele Kuczmarski

Navigating High-Stakes Negotiations and Closings

In highly competitive North Shore enclaves like Munsey Park and Strathmore Vanderbilt, buyers frequently face multiple-offer scenarios above asking price. In this environment, sellers prioritize buyers who provide clean terms, short timelines, and non-contingent financing backed by verified funds.

Kuczmarski stresses that an agent's responsibility extends through the entire closing process. Showing up personally at the closing table ensures that final utility transfers, municipal documentation, and unexpected escrow questions are resolved without delay.

Community Connection, In-Person Presence, and Giving Back

Long-term success in real estate is deeply tied to active community participation and regional philanthropy. Having lived in Manhasset since 1978, Kuczmarski has served in leadership roles for the Association for the Help of Retarded Children (AHRC) in Brookville, local school associations, and neighborhood organizations.

Kuczmarski also highlights the critical importance of working from a physical office rather than remaining isolated at home. Going into the Coldwell Banker American Homes Manhasset office daily creates collaborative learning opportunities, keeps agents informed on unlisted inventory, and drives organic local connections.

"You don't learn sitting in a bedroom. Getting dressed, going into the office, and meeting people is how you build real market expertise and grow your business." — Adele Kuczmarski

Planning Your Next Gold Coast Real Estate Move

Whether navigating a luxury purchase in Manhasset or preparing a property for sale on Long Island, working with a dedicated advisor ensures a seamless transaction.

Sellers interested in reviewing their property's current market value can generate an initial digital evaluation using the CB Estimate Home Valuation tool. Buyers researching local community metrics and relocation options across the region can utilize the CB MoveMeter application. To connect with experienced real estate professionals across our regional offices, visit the Coldwell Banker American Homes Office Directory or explore our main CBAM Homes Blog Index.

Frequently Asked Questions

What defines Adele Kuczmarski's core approach to Gold Coast real estate?

Adele Kuczmarski relies on constant accessibility, direct personal representation, and uncompromising ethics. She personally manages every listing and attends every closing to protect client interests.

How are financing terms structured in the high-end Manhasset real estate market?

In the competitive Manhasset market, most winning offers are either all-cash or non-contingent on financing. Sellers consistently prefer buyers who present verified liquid assets and waive mortgage contingencies.

Why does Adele Kuczmarski emphasize working from a physical real estate office?

Working in an office fosters daily collaboration, market awareness, and spontaneous networking that cannot be replicated at home. Engaging in person keeps agents connected to local market inventory and neighborhood opportunities.

In this episode of the Work Hard, Play Hard and Give Back podcast, host Mike Litner sits down with 30-year industry veteran Lori Slattery to discuss why successful real estate goes far beyond closing transactions, emphasizing project management, client education, and community relationships.

Acting as a Project Manager for Real Estate Clients

With three decades of experience across Long Island, Lori Slattery views her primary responsibility not merely as a salesperson, but as an essential project manager orchestrating every moving part of a transaction.

From initial consultation through closing, Slattery manages communication between inspectors, appraisers, mortgage officers, and municipal offices to resolve unexpected hurdles before they impact a deal. This level of oversight provides clients with clarity and confidence, ensuring complex transactions stay on schedule.

"Being a great agent is about being a project manager for your clients, guiding them through every step so nothing comes as a surprise." — Lori Slattery

Navigating VA Loans, Relocations, and Tight Markets

Handling specialized financing like VA loans and fast-paced relocation moves requires extensive market expertise and proactive client preparation. Slattery works closely with military families and relocating buyers to navigate strict appraisal guidelines and tight timelines effectively.

In competitive market conditions across the North Shore and South Shore, educating buyers upfront about pricing strategies, financing options, and contingencies prevents frustration and leads to better purchasing outcomes. Combining classic personal outreach with cutting-edge digital retargeting allows agents to maintain strong relationships while expanding their market reach.

Community Service, Grants, and Unforgettable Stories

For Slattery, giving back locally is deeply interconnected with running a successful real estate practice. Her hands-on community involvement—including working as a local school crossing guard, securing community grants, and supporting regional causes—shapes her daily approach to business.

Over her 30-year career, staying grounded in local service has built an enduring reputation founded on integrity, personal relationships, and trusted advice. From wild showing experiences to navigating major market shifts, her commitment to putting clients first remains unchanged.

"When you invest in your community and educate your clients upfront, relationships naturally follow and last for decades." — Lori Slattery

Planning Your Next Long Island Real Estate Strategy

Whether navigating a complex move or looking to purchase your next residence near major transit routes like The LIE or The LIRR, working with an experienced professional ensures a smooth transaction.

Sellers interested in evaluating their current property's value can receive a preliminary digital assessment through the CB Estimate Home Valuation tool. Buyers comparing regional communities or relocation options across Long Island can utilize the CB MoveMeter application. To connect with experienced advisors across our regional offices, visit the Coldwell Banker American Homes Agent Directory or explore our main CBAM Homes Blog Index.

Frequently Asked Questions

Why does Lori Slattery view her role as a real estate agent as a project manager?

Lori Slattery views every transaction as a complex project requiring coordination between lenders, inspectors, attorneys, and clients. Acting as a project manager ensures every detail is handled seamlessly from contract to closing.

How does Lori Slattery help military buyers and sellers navigate VA loans and relocation?

Lori educates clients upfront on VA loan guidelines, appraisal requirements, and strict military relocation timelines. Her experience ensures buyers avoid unexpected hurdles and sellers feel confident accepting VA financing.

What role does community involvement play in Lori Slattery's real estate approach?

Community service, including serving as a school crossing guard and supporting local causes, builds deep relationships and local trust. Lori believes staying connected locally strengthens both business reputation and quality of life.

Top Dix Hills real estate agent Ron Starantino leverages Wall Street trading background, Hollywood motorcycle consulting experience, and extreme competitive discipline to secure top-dollar results for home sellers across Long Island. In Season 4, Episode 1 of the Work Hard, Play Hard and Give Back podcast, broker owner Mike Litner interviews Starantino on his unique career trajectory, high-stakes negotiation strategies, and passion for community involvement.

From Wall Street Floor Trading to Hollywood Sets

Before becoming an award-winning agent at Coldwell Banker American Homes, Ron Starantino navigated the high-stakes trading floors of Lower Manhattan. As a principal at 14 Wall Street holding level-three market-making trading privileges, Starantino handled immense financial volume during the 1990s and early 2000s.

Following his career in finance, Starantino transitioned into high-end motorcycle customization and celebrity brand management. He served as vice president for major lifestyle brands and build teams, working alongside iconic figures like Gene Simmons of KISS, Nickelback, and Orange County Choppers.

His work eventually led him to Los Angeles, where he spent 11 years on Hollywood production sets. He served as both a cast member and technical motorcycle consultant on hit television series, including Sons of Anarchy.

"I'm a salesman at heart. I have no problem asking for money... I find out the 'why', which is more important sometimes than the 'how' or the 'what'. If you tell me your family lives two doors down, you're not losing a house over a couple of dollars. That's where I can keep going back to get my seller their dream price."

Applying Fearless Negotiation to Dix Hills & Long Island Listings

Starentino notes that his diverse background taught him to never back down during complex real estate transactions. Rather than settling for initial offers, he relentlessly advocates for his listing clients by identifying buyer motivations and pushing for maximum valuation.

Whether navigating competitive multi-offer bidding wars in gated Dix Hills communities or listing properties near the Northern State Parkway, Starantino emphasizes that price advocacy separates average agents from top producers. His proactive communication prevents deals from falling apart during contract periods or inspection phases.

Host Mike Litner emphasizes that home sellers frequently make the mistake of shopping purely by commission rates rather than agent skill. An agent with superior negotiation capabilities routinely secures thousands of dollars above the asking price, far outweighing minor fee differences.

Hyper-Local Reach: From Manhattan to Montauk

While rooted in the Coldwell Banker American Homes Dix Hills Office, Starantino's footprint spans all of Long Island. He operates seamlessly across diverse regional markets, from co-ops and multi-family units in Queens to luxury coastal properties in Montauk.

Navigating major thoroughfares like the LIE, the Northern State, and the Southern State allows him to keep a direct pulse on multi-county inventory listed through OneKey MLS. He treats every property with extreme detail, whether it is a starter home in Ronkonkoma or an estate on the North Shore.

Competitive Athletic Discipline and Local Business Leadership

Long before entering real estate, Starantino achieved elite athletic success as Mr. Long Island in 1990 and an East Coast bodybuilding champion. Training alongside Mr. America Tom Terwilliger taught him that consistent daily work yields long-term success.

That same work ethic propelled his leadership in local business networking. Taking over a struggling local BNI chapter, Starantino applied structured discipline to grow the group from 26 members to 115 members.

Under his seven-year tenure as president, the chapter became the only Platinum BNI chapter in the world, generating over $10.3 million in verified closed business for local mom-and-pop vendors in a single year. This community impact earned him the "Man of the Year" honor at the Power Move Gala.

"What do you do when you get to the top? You reach down and you pull others up. Anything good that's ever happened to me has been through trying to help somebody else."

Philanthropy and Veteran Advocacy

Giving back forms an essential pillar of Starantino's daily life and business philosophy. Through personal connections made on production sets with Navy SEAL Marcus Luttrell, Starantino became a dedicated ambassador for the Boot Campaign.

This national veteran organization directs proceeds directly toward housing, medical care, and wellness support for returning military service members. Starantino regularly sports signature military combat boots during public appearances to raise awareness and funds for combat veterans and military families.

In addition to national military support, he stays actively involved in local Long Island initiatives. He frequently organizes charity motorcycle rides and supports food distribution programs through Long Island Cares.

Planning Your Next Long Island Real Estate Move

Whether you are planning to sell a home on the South Shore or searching for luxury properties across Suffolk and Nassau counties, partnering with an experienced negotiator is critical. Coldwell Banker American Homes provides industry-leading tools to help home sellers evaluate their equity and assist buyers in planning their next move.

Sellers can discover their property's market value using the official CB Estimate Valuation Tool. Buyers planning a relocation across towns can utilize the interactive MoveMeter Tool to evaluate cost-of-living metrics.

Episode FAQ

How does Ron Starantino's background on Wall Street help Long Island home sellers?

Ron Starantino spent years as a level three market-making trader at 14 Wall Street. This fast-paced trading floor background instilled a fearless negotiation style where he focuses on identifying buyer motivations to secure maximum price points for his property listings.

What geographic areas does Ron Starantino cover across Long Island?

Ron Starantino operates under the rule of serving clients "from Manhattan to Montauk". Based in the Dix Hills office, he regularly represents residential properties, co-ops, and multi-family homes spanning Queens, the North Shore, the South Shore, and the East End.

Why is local business networking and community involvement critical to real estate success?

As former president of Long Island's largest BNI chapter, Ron Starantino helped generate over $10 million in local business transactions annually by adopting a "givers gain" mindset. Building strong local business relationships creates a reliable network that supports clients and strengthens neighborhood economies.